Modern retailers use sophisticated systems to manage purchasing, production, and retailing strategy. Often, sales reports miss predicting trends and spikes in the marketing.
Retailers can use social media for a “predictive” path to retail and better understand what products are going to be a hit or miss with their buyers.
One issue with social media is that although the data is often more insightful about the market, it is poorly organized compared to sales reports. The challenge is assessing the social media conversation and turning it into something actionable as a retailer.
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