Youfit came to R29 wanting a fresh, new campaign that encouraged people who were casual exercisers to join a Youfit gym for just $10 a month. The campaign that they chose featured people accomplishing health related goals that were important to them, such as fitting back into a wedding dress after 12 years or running a 5k, only stopping to walk once. This campaign included commercials that depicted these different accomplishments and encouraged the viewer to find their fit at Youfit.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…