Lexus wanted to bring a new generation of luxury buyers to the Lexus Brand. They developed a broadcast campaign for the 2014 IS that used stark, high-fashion black and white imagery to show how the car helps the driver to stand out of the pack. ATTIK chose to adopt this visual style in a thrilling interactive experience.
We developed a sound and video board that showed off the new IS front and center. Users can press any key on the keyboard to change the visuals in the scene, make a mix and create their own custom audio/video mashup. The online community will get the chance to vote for their favorite video and the winner can win a luxury weekend getaway.
ATTIK concepted and produced new, innovative and fun digital creative that became the perfect complement to Lexus’ beautiful campaign for the new IS.
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