The brazilian aviation company TAM invited your guests to participate in its campaign called "Diálogos" (Dialogues) telling their personal experience with the company. The stories were played at commercial buildings elevators in cities like Sao Paulo, Belo Horizonte, Brasilia, Curitiba, Porto Alegre and Rio de Janeiro.
This animation case was made to explain how this activation campaign worked.

Agency: Y&R Sao Paulo
Client: TAM
Creative Directors: Rui Branquinho, Alexandre Arakawa
Designers: Gabriel Kalup, Dalton Uehara
Motion Graphics: Dalton Uehara

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