Microsoft was on hand at CTIA WITE 2009 to give various demos of their new Windows Mobile 6.5 OS. Part of that demo included an in-depth look at the Windows Phone backup service known as "My Phone."

My Phone ships with all new Windows Mobile 6.5 phones and will be available to Windows Phones upgraded to WM6.5. It backs up smartphone info (contacts, calendar, sms) and helps offload media to the web.