With so many hip hop videos being the same regurgitated mix of images and elements (IE: Jewelry, booty girls, bottles of Ciroq) It's nice when you get todo something outside of those restraints... like say a video with almost no performance in it.
Storyline videos were always my favorite as a kid so getting a chance to work on them is always a pleasure. Portraying the reality of certain life choices isn't bad either.
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