Non promotional video commissioned by Yigue to document the photo shooting of their Autumn/Winter collection of 2012.
The video reflect the style of the photo shooting chosen by the Yigue and photographer Rocky Wang and only the logo is very simply animated using After Effects while all the flare effects are hand made in real time while shooting by holding different small cuts of gelatin in different colors combinations right next to the lens while a camera assistant was pointing at me a led torch light. This process which was thought of at the moment created an always unique and alive light effect which perfectly matched the direction taken by the photographer and client.
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