The conceptualization phase for building an online community includes everything from the moment you establish objectives to the moment you reach out to its founding members. This is a crucial period when you determine who you're targeting, what the community will be about, what type of community it will be, and how you're going to get it going. If the concept is off, nothing else you do will matter -- a community can't overcome a terrible concept. This webinar covers how to avoid the pitfalls of many organizations including how to:
- Decide what your community should be about (and how to test this)
- Determine what type of community this will be (and why this matters)
- Determine who to approach to get the community started
- Create the purpose of the community
- Decide what will happen in the community

For more Community Management Talks and best practices, head to:
To download half of Richard's book "Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities," head to:

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