In collaboration with The Far East Movement, we built BioBeats’ music engine and core technology into an app to promote their single, Turn Up The Love. Then we put on the mother of all biometric music events: through our app, we invited all Far East Movement fans to join in to a live experiment on ustream, whereby all fans logged into into the app, and contributed their heartbeats.
We got over 1.5 million heartbeats!
Produced by Still Motion
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