How many university press publishers know how (and how much) their book metadata is transformed from the data file they deliver into the distribution stream? What do wholesalers, retailers, libraries, and companies like Bowker do with a publisher's metadata? Are publishers wasting time creating metadata elements that their partners ignore, while omitting others they can truly use? An expert panel discussed how to create metadata files optimized for use by the book trade; what distinguishes "core" metadata from "nice-to-haves"; which metadata elements can change after ingestion and why; and how an element from an outside source can override one from your carefully constructed file. By knowing what information literally "goes nowhere" and what will ultimately reach your customers, you can help your data make a difference.
Chair: Susan Doerr, Operations Manager, University of Minnesota Press
Panelists: Rebecca Albani, Publisher Relations Manager, RR Bowker; Bob Oeste, Senior Programmer/Analyst, Johns Hopkins University Press; Mason Smith, Lead Content Manager, Christian & University Presses, Ingram Content Group
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