BECOMING BACARDI PEOPLE, A DIGITAL WORLD TO WELCOME RECRUITS
Premium spirit manufacturer Bacardi is one of the world’s foremost drinks companies. The brief to Maverick was to introduce a branded, global induction programme that would energise their workforce around the world. The core of the ‘Bacardi People’ brand was an online virtual world, ‘Bacardi Town’, that instructs and educates new and existing employees about the history of Bacardi, its key values, product range, customers and markets together with important practical information.

Winner of IVCA 2011 Gold Award for Internal Digital Media

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