One of three beautiful commercials I directed for Ripley Deco Store.
¨Your house speaks for you”
Ripley store is one of the biggest department stores in Latin America, this campaign launches a new communication style with their clients, aiming to a more insightful and intimate approach to the lives of the three celebrities that endorse the brand.
Agency asked me for a relaxed and natural feel, we succeed on that premise showing these three very famous women enjoying life in her houses as regular women do.
The voice over, a woman as well, talks about each one´s personalities, and what makes their homes unique, those details that all of us gets for our houses, that makes them, a real home.
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