We were asked by TBWA to create this spot for in Paris. Our interest right form the start was to make the wooden boy believable, a contemporary Pinocchio... that we responded to his humanity first and then saw him as the Wooden Boy character second. The SFX by the genius Jean-Christophe Spadaccini and his crew gave a dignity and humanity to the Wooden Boy that is mesmerising.... and the subtle acting of Alexander Ferrario beathed life into the role. Mathilde Warnier's acting was amazing, her interaction with the Wooden Boy was erotic, sensual and utterly believable.

We believed in the feelings and passion they had for each other. We wanted to do the opposite of so many Aides messages, we wanted to create something beautiful and that celebrated the human spirit. That celebrated sex and passion, desire and love, but set it in the context of Aides and how, no matter what, we need to be careful for yourself and others. A simple message.

Directed by Marc & ish

Featuring: Mathilde Warnier and Alexander Ferrario. Music by David Guetta and Roberta Flack.

Client: AIDES
Agency: TBWA
Creative Director: Jean-François Goize
Art Director: Matthieu Darrasse
Copy Writer: Alban Gallée

Executive Producer: Jaques-Etienne Stein
Producer: Herve Dommange
Production Manager: Carl Cohen
Production Company: Control

Editor Fred Baudet
Director Of Photography: Alex Lamarque

Casting: Philippe Elkoubi
Music: David Guetta, Roberta Flack
Creature SFX: Jean-Christophe Spadaccini
Creature Design: Dan Betteridge
Sound Design: Francois James Reeb
Production Designer: Ambroise Cheneau

1st Assiatant Director: Frank Percher
2nd Assistant Director: Montaine Lambert

Post Production Company: Mikros
Post Production Producer @ Control: Sebastian Gros
Flame Artists: Jao M'Ghangama & Damien Canaméras
Colourist: Magali Leonard

Stylist: Jonathan Huguet
Hair: Medhi Rguiba
Make Up: Delphione Ehrhart

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