The architectural festival Eme3 Collapse commissioned Fake Industries the design of an installation meant to activate and re-appropriate Caramelles Square for the people of Barcelona historic neighborhood el Raval. Since what restrains public from the square is a fence —owned and operated by Barcelona City Hall,— Fake Industries proposed to get rid of the fence, recovering the square for the citizenry, unacceptable option for Barcelona city officials.

Subsequently, Fake Industries decided to invest the trifling budget hiring citizens —10 Euros an hour— activating the square and saving Barcelonans the tedious spectacle of yet another temporary intervention in their streets. Thursday March 19th 2009 , from 17.00 until 19.00, the community was invited to activate the square for an hour. During the event, documented in the film “Ay Caramelles!,” the participants were required to: (1) repeat in front of the camera the following sentence ”I earned 10 € for activating this public space during an hour” and (2) wonder around the square during 60 minutes doing whatever they felt doing.