Interconnective experiences offer new opportunities for personal reflection, shifting the attention from the act of consuming to a more metaphysical search for exchange, engagement and communicative pleasures .

“reciprocity” is a reactive installation constantly changing, growing in luminosity in response to the behaviour and the amount of spectators; visitors determine the invisible and intangible characteristics of the space through their movements and actions..

the intent of this performance is to explore the potential of “spatialized” data for the consideration of ideas about consciousness, identity, and representation, turning the retail into an encounter somewhere between a concrete event and its luminous apperception, in which we come into a being in common, as opposed to being in solitude.
it contains the ambition of providing the individual with a paradigm of experience, opportunity for self-recognition and the ingredient of identity, producing interference patterns that disrupt the mass media’s smooth transmission.

... a mental theatre for the city life...

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