Procter & Gamble raises money every two years to send the mothers of participating athletes to the Olympic Games. In 2012, London would be the venue, and P&G wanted to create a way for all of their consumers to say thank you to mothers around the world in one socially integrated, global experience.
For this large-scale endeavor, Stuzo worked closely with P&G, Wieden+Kennedy, and Facebook to develop the largest social Olympics activation ever.
Check out the video and learn more about this project at: stuzo.com/project-page/global-olympic-2012-thank-you-mom-social-activation
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