An encounter one day in July 2013 with the video installation 'Text Rain' at the 21c Museum Hotel in Louisville, Ky. This engrossing 1999 video installation piece using projection software is a work by Camille Utterback and Romy Achituv, currently installed in the elevator lobby of the 21c Museum Hotel in downtown Louisville, Ky. The alphabet cascade of letters cleverly form lines from a poem by Evan Zimroth and the letters drop onto whatever human shape is picked up by a camera in the center of the piece. In the words of the installation wall plaque: "'... Reading the phrases in Text Rain becomes a physical as well as a cerebral endeavor." Definitely a destination piece for anyone intrigued by the the possibilities of the intersection between art, technology and coolness.

CAMILLE UTTERBACK website:camilleutterback.com/
ROMY ACHITUV website: gavaligai.com/main/home.html

21c MUSEUM HOTEL: 21cmuseumhotels.com/louisville/

THE SOUNDTRACK is titled "Hyperdrive" by The Flow: soundcloud.com/the-flow
THE VIDEO is a production of TheWebTheater.com: thewebtheater.com

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