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66. Steve Gundrum | UX Week 2009 | Adaptive Path
2 months ago
The “Secret Ingredient” for Designing New Foods and Beverages
Going to a store to purchase food and beverages is something we take for granted virtually every day. Yet, have you ever considered why you make the choices you do? The answer may surprise you, as there are only 5 ingredients in any food or beverage, and there is one ingredient common to every successful new food or beverage product. And the best part, that ingredient for success — is free. You just need to know how much to add.

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2 Likes

  • B Leon 2 months ago
    I have to go buy jelly beans and test my friends! I always think about profitability in the service industry, but never for food. This was an enlightening presentation that will make me ponder my food choices from yet another angle.
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