We crafted a new direction for Crocodile, Singapore's longest standing fashion brand, with a markedly more youthful and sophisticated outlook. This was personified by the diminishing physical space between the two models, a metaphor for the unification of both men and women's collections. With a patina of quietude and contemplation forming the overarching mood, here is the making-of Crocodile's Spring Summer 2012 campaign - a step towards something new.

A UNIFORM Production
theuniform.com.sg

For Crocodile International
crocodileinternational.com

Creative Direction
UNIFORM

Chief Fashion Designer
Christy Wong\\Crocodile International

Photographer
Joel Low

Models
Bart G\\AVE MANAGEMENT
Irene H\\AVE MANAGEMENT

Stylist
Darren Lee\\UNIFORM

Designer
Yanda

Grooming, Hair and Makeup
Rick Yang

Styling Assistant
Charlene Kuah\\UNIFORM

Photography Assistant
Alfie Pan

Makeup Assistant
Sek

Production Assistants
Eileen Tan
Ken Kok
Lilie Liew
Yvette Pang
Veronica Ma

Videography
Directors
Darren Lee\\UNIFORM
Jacky Lee

Producer
Darren Lee\\UNIFORM

Line Producer
Jacky Lee

Director of Photography
Sng Ye Xiang

Editor
Jacky Lee

Sound
Jacky Lee

Production Assistant
Charlene Kuah\\UNIFORM

Music
Moby
Hope is Gone
mobygratis.com

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