The Arts Council support a wide range of disciplines; the main areas being Dance, Music, Literature, Music, Theatre, Combined Arts and Visual Arts. The task was to highlight these areas and appeal to the broad audience that will see the ident in presentations and programming, whilst retaining the essence of the organisation's brand guidelines.
We worked with Mainframe to animate each discipline, giving the words a life of their own and creating a coherent representation of the organisation as a whole. The music was created by composer and sound artist Jessica Curry, whose past work has been supported by Arts Council England.
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