At the Centre for Risk Studies' 4th Annual Meeting, leaders and decision makers from business, government, inter-governmental organisations, academia and NGOs explored the links between risk and strategy.

Challenging the customary perception that risk is the threat of loss with predominantly negative undertones, the annual conference encouraged broader discussion about opportunities that emerge in a risky environment.

Andrew Freeman is the Founder and Managing Director of Cambridge Research Associates, as well as a Risk Fellow at the Centre for Risk Studies, and a Fellow of Cambridge Judge Business School.

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