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2. Strawberry Swing Pitch Boards

by Matt Clark

28 days ago

1. Strawberry Swing

by Matt Clark

1 month ago

An alternative video for Coldplay's Strawberry Swing, directed by Ross Neil and Matt Clark, with thanks to HSI London.

Credits

936 Likes

Kaliptus
2 minutes ago
Isaac Murray
20 minutes ago
Dainius Grakauskas
3 hours ago
B.O.R.E.D
5 hours ago
Kevin Lee
8 hours ago
JxOxONE
11 hours ago
Philip Studholme
19 hours ago
Pasha Egorov
21 hours ago
Michelle Falco
22 hours ago
ceson pelizer
23 hours ago
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Vytautas Alechnavicius 1 month ago

really nice one :]
bigu 1 month ago

Awesome
Sara Alonso 1 month ago

great work
Stefan Nikolovski 1 month ago

I liked it except the scenes when they look like intestine :)
Joe Moya 1 month ago

Nice work
ailatanotos 1 month ago

Perfect!!

I love it
Elephant 1 month ago

Cool!
A boy with glasses 1 month ago

Great!
Alex Hamlin 1 month ago

Oh, that's so cool. Loved it; and it's kind of neat that we can now fingerprint you guys off their 'necks'...
Blake Whitman 1 month ago

you guys are very good at what you do.
eric alba 1 month ago

very very nice.
Johana Ruano 1 month ago

I like the 1st one better... the cartoon version is so much original! :) this is freaking weird
Scherry Leslie 5 days ago

Hey Dude,
You'r "freaking weird"
Darren Dyk 1 month ago

Let me first point out that the animation was impecable. Its definitely a creative twist and to that extent it was very well done. However, and don't get me wrong, it just wierded me out a bit too much. The worm thing was just overtly strange and I didn't really think it did justice to the song. I'd like to hear a bit about your reasoning though. Why the strangeness?
Andy Wynn 28 days ago

Ditto. I feel like there's a tendency in motion design to say the weirder the better, and that people are less likely to critique something like this, especially with the amazing animation and design. But it seemed like this really didn't fit the tone of the song. I guess you could say it added and even changed the meaning of the song rather than communicating along with it. More of an abstract story set to music, rather than a music video.
Darren Dyk 28 days ago

Exactly. Well put. Its a very good piece of work, no doubt. But the song is adding to the story and not visa versa. Haha, for a bit I thought I was the only one seeing it that way.
Matt Clark 28 days ago

It may sound surprising, but it really isn't that uncommon to pitch for a music promo without even hearing the track. That's often part of the process, taking an existing idea to the commisioners and seeing where you can go with it, as happened here. We did spend a lot of time crafting it for the song, getting the pacing right. Why is the vid so strange? Well, we like strange things... it's just an odd little love story, which people tend to find either quite moving or completely revolting, which is what we expected really. I can think of plenty of music videos which are completely unrelated to the song, sometimes the incongruity is very powerful.
Ultimately this was an unsuccesful pitch, the official video is also animated, and equally surreal if not more so.
Andy Wynn 27 days ago

Thank you very much for your response. I agree that the incongruity can be very powerful, even taking a song to new heights beyond what you ever thought when just hearing it. I relate my experience to loving a book and then not relating to the movie. I already had a bias as I had already placed emotional meaning into the song myself. Your story doesn't fit that meaning, so I was put off by it. At any rate you did a fantastic job, and I appreciate you taking the time to let us in on a part of the process.
Laura 1 month ago

I wanted the woman to turn and go after the man. But the way it was fit in character and left me wanting more. Just great!
ryan smith 1 month ago

I'm not an animator, but I did an eerily similar video before I saw yours. But yours is amazing, and I don't find it strange at all.

Here's the vid I did.

youtube.com/watch?v=BjsycVxDm74
Antoine Guédès 1 month ago

Really nice.
Ham Liberation 1 month ago

NIce
Scott Michael Harris 1 month ago

this is fantastic. It's a neat concept and I really liked the characters features.
mario ucci 1 month ago

Hey Matt!!!! Great to see you directing man:)

This one is pure joy. editing is great, It keeps the mood and the mystery and fits the music so well. I loved it.

Hope ure well buddy

Mario
mpared 1 month ago

amazing posted at the curious brain well done
Jan-Hinrich Fehlis 1 month ago

Awesome! Thank you!

I love the fingerprints in the almost perfect animation. And the gentleness between the two people.

Such a nice symbolic story! Hope to see more!
MIchel 1 month ago

yeah, I also love the fingerprints
Kasraaa.de 1 month ago

Fantastic job.. 3d or stop motion? i'm a bit confused!
Hajime Chan 1 month ago

me2 lol
I think it is 3D, too difficult to set this scene I think

Nice MV, really awesome!
belvet 1 month ago

Great!!
Tyler Hayes 1 month ago

That is simply unbelievable animation, and equally great storytelling. No words necessary :)
Daniel Péger 1 month ago

gj but the orogi is a lot better
Alexandre Buhler 1 month ago

Ultra great :D better that the original
Mescaline Production 1 month ago

Ultra great! What a work !
Last_Knight 1 month ago

Amazing...Great work

Good Luck
Nacho el Nacho 1 month ago

I got goose bumps, it's so much awesome
Beau Chevassus ✞ 1 month ago

Very creative!

Face to face now carries a different meaning for me.
Top Hat Indexer 1 month ago

Great job...you just added a creative and fantastic dimension to a Coldplay classic!
Stan C. 1 month ago

this is pure gold
Faux Real Crew 1 month ago

Great Job! Its really creative and the craftsmanship is absolutely superb. And I love the strangeness of the of video. I think it fits it well and its so innovative (especially with the lack of a happy ending).

I sincerely wish you guys the best in your endeavors.
Marcus Lindgren 1 month ago

How was this made? It seems to advanced to be made in clay, but to well done to be made in 3d.
James Atilano 1 month ago

creepy creepy creepy. i love it!
mike. moger. 1 month ago

I found this sadly romantic.
Mehmet Kozal 1 month ago

great work :)
Scott Jorgensen 1 month ago

Wow. Very nice.
wik produccions 1 month ago

pretending plasticine in 3d, hehe
Leslie 1 month ago

so sweet........
Radosąłw 1 month ago

Nice
Paxson Woelber 1 month ago

This is ludicrously perfect. It matches the music, in terms of mood, tone, pacing, etc. - in a way that so few music videos ever do.
Adam Temple 1 month ago

One of the best music videos I've ever seen. Bar none.
Skater Svin 1 month ago

I Like..
Sarah Phillips 1 month ago

i thought it was interesting how they never kissed...
finasteride 1 month ago

just amazing
Chris McLaughlin 1 month ago

great video... love the fingerprints on the 'plasticine' - really great attention to detail.
Fabio Gobbo 1 month ago

Amazing idea!
Brandt Bethune 30 days ago

That was just such BEAUTIFUL stop motion work. Sometimes it seemed like an ad for the London metro tho haha. That aside, a real work of art.
Beatriz Jacques 29 days ago

I love it!
andbamnan 29 days ago

I'll always have respect for any animator, this is some great work. But I didn't like this, I don't think it worked with the song at all, and it just seemed to be weird for weird sake.
Lawrence 29 days ago

Fuck me, that's a vid
Thomas Tailford 28 days ago

Excellent animation...
Guy Martin 20 days ago

thats mad.
Alanedit 18 days ago

I like this very much.
ELias Glasch 16 days ago

Bravo! That was so great! You did an excellent job lighting and accomplishing the clay figure feel! I am very impressed and want to applaud you again.
Fahri Sarimese 9 days ago

This is so good! Great idea!
Bryce Wymer 5 days ago

LOVE THIS. Really Dig the finger print textures on the characters. Very nice!
Dave Goodall 5 days ago

Great video, didn't find it weird at all. Also loved the fingerprints.
Alex Dunford 5 days ago

Really nice. Prefered this to Shynola's original video.
Meinardas Animator 5 days ago

Great!!!
Chris Ullens 5 days ago

Is this stop-frame?

Camera moves, moves of the tube and the characters really slick and smooth... Almost too much.
Even smoother than Corpse Bride on which they spent a year and a half with a massive team and budget...

Can someone answer my question seriously, no guessing please? Thanks.
Chris Ullens 5 days ago

Sorry, me again...

I know there's loads of CG, but my question is, was there any stop-frame at all?

Cheers for helping.
Matt Clark 4 days ago

No, there was no stop frame used, it's all CG.
Chris Ullens 4 days ago

Thanks very much for replying Matt.

To be honest, i do a lot of stop-frame and i think i would've changed life if you had told me it was partially stop-frame...
Hehehe!

Very beautiful film, congratulations.
The textures, the animation, the sets, the storyline, the facial expressions and the character design...
I enjoyed your film a lot!

I hope and wish you we will soon see more of your work around, but with that quality, i would imagine so.

Bye
Jens Blank 5 days ago

hey matt, awesome video. Nice and strange. I'm really liking the stopframe look and feel.

cheers
spendolas 2 days ago

well, coldplay doesn't deserve this video anyway
Kevin Lee 12 hours ago

Spectacular