Bo Saris - The Addict (Official Video)

Bo Saris is a soul singer based in Holland but making a big splash in the UK and USA right now.

His management came to me specifically because they wanted something a bit different for their lead single, 'The Addict'. The title instantly led me to pursue the theme of drugs, but I didn't want to go the grotesque way of Trainspotting and Irvine Welsh. Instead we treated it with a nod to the psychedelic and Alice in Wonderland, by sending Bo on a tea-induced psychedelic acid trip. Its actually based on a dream I once had where I awoke in front of a selection of brightly coloured cups of tea, with each one sending me on a different sub-dream within the dream.

We also used an Xbox Kinect to capture motion data for use in some of the scenes where Bo becomes a fully animated, rigged character. The Kinect gave us basic tracking points around the body which we could use to create a simple skeleton structure to animate around. It has the added advantage of giving us realistic 3D data - the motion tracking in after effects for example, would only give us 2D data and feel quite flat.

Like this? Then you'll LOVE my showreel: https://vimeo.com/91622918

Cultlovesyou - The portfolio of Tim Fox: Motion designer, Director and Illustrator

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Artist: Bo Saris

Track: The Addict

Direction and Post Production: Tim Fox - cultlovesyou.com

Director: Tim Fox

DOP - Dan Peters

Assistant Director - Tom Mackay

Stylist - Mark Anthony

Choreographer: Liara Barussi

Video Commissioner: Jeni Raskin