OurBlook.com interview with Gunter, CEO of Stuzo, and better known as the Stuzo guy. His company is one of Facebook's exclusive development partners - that means they build custom social media apps.

Gunter discusses how websites like Facebook are changing the future of advertising. He states that advertising is becoming a two way conversation. In other words, the 'brand" needs to cultivate a friendship with the consumer. For newspapers, he believes that the same rules apply, and new models have to reflect this engagement.