Ophthalmologist, Dr Neil Desai, MD describes a case study for use of ProKera, a self-retained, amniotic membrane for healing severe damage to the ocular surface.

This direct, business-to-business campaign centered around the power of genuine, authentic narratives to make clinical case studies personal and relevant on a physician and patient level. Video content was delivered through a series of custom designed e-mails and housed on a branded microsite.

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