On-Air Promotions

"To find the truth, she'll have to live a lie."
A detective goes undercover to find the truth about her wealthy childhood friend's murder.
The premise of the show is entangled in lies, secrets and betrayal. Thus, the concepts for the on-air promotions focus on the untrue, the hidden and the deception as a way to press the truth.
The following are concepts developed for the Deception branding, marketing and on-air promotions.

Concept Development & Design - "Projections"
Sensual. Disconcerting. Life or Death.
A nude female form can be contextualized in many ways and this direction pushes the intrigue as more is revealed. Words, information, truth and lies are projected onto the body, all the while hinting, misleading and teasing curiosity.

Art Direction / Concept / Design / Editing / Animation: Grant Okita
3D Modeling / Animation: Jacob Vouniozos

This project was produced at NBC.

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