Join us for an understanding of how location-based mobile marketing and advertising can be successfully harnessed by brands and merchants. Scott Hendrickson, head of advertising solutions for Paypal, will detail case studies from innovative recent campaigns. He’ll also explore how mobile fits into broader omni-channel strategies and take a look ahead at how new commerce opportunities will evolve in the coming year.

Speaker: Scott Hendrickson, head of advertising solutions, Paypal Media Network

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