Volkswagen Eco is a mobile service that helps and motivates drivers to improve their driving behaviour. This service is based on the topic electromobility, combines it with gamification aspects and creates a basis for ecological thinking and efficient driving.

As a driver, the app always accompanies you through the learning process and analyzes your driving performance to provide real-time feedback. You can gain points and win trophies, challenge your friends, position yourself in a global efficiency ranking, track your own progress and share it with others. Furthermore you have the chance to win a prize by Volkswagen that rewards your efficient driving performance.

Volkswagen Eco is my B.A. thesis 2013. I worked on this topic in cooperation with Volkswagen MultimediaCentrum in Wolfsburg, Germany. This student project does not necessarily reflect the company’s intention.

Thanks to Stilfilm (Holger Michel and Dorian Vasco Nagel) for helping me realize this great film!

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