A new interface for the Costa Express - a self service machine serving freshly brewed coffee – makes any negative associations with traditional vending machines a thing of the past.
Costa wanted its bean-to-cup machines to communicate more clearly their usp – fresh coffee made with freshly ground beans. The same quality product as gets served in a Costa café – just without the Barista. The machines also needed to work harder at delivering the Costa brand values and activities.
We refined the user interface by creating a ‘big button’ on a single screen that made coffee selection easier and faster. Rigorous user testing of the new interface ensured a more efficient selection process. Customers can also see what’s happening in the machine, via the interface, as their coffee is being made. Bespoke animations tell customers about the Costa brand and its CSR activities such as The Costa Foundation and Rainforest Alliance Certified.
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