Our team was responsible for creating a promotional video highlighting who Aptora is as a company through their various products. We were responsible for the entire production from concept drafting to completion.
The conceptual direction of this piece looked at the daily use of a typical Aptora customer and how they utilize the suite of Aptora products to revolutionize their business operations. Alongside this snapshot of end-user application, we inserted various value statements about Aptora and general about us information to communicate who Aptora is and how they are valuable.
Team members Angela and Scott Claybrook spear-headed pre-production through post-production. Chris Ian Keller was responsible for the Motion Graphics in post-production.
Collaboration took place with Aptora Marketing Director Nick Fuchs as well.
Canon 16-35mm 2.8 L
Canon 24-70mm 2.8 L
Canon 70-200mm 2.8 L
ZOOM H4n Handy Recorder
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