Based on twelve years’ experience developing interactive camera/projector systems for museums, entertainment, branding and retail, Snibbe will discuss a distinct form of augmented reality focused on social interaction: social immersive media. His work builds on the language of cinema, casting users as actors within simulated narrative models. He will discuss design principles and interaction techniques to create strong emotional responses and social engagement through visceral interaction. He will also describe approaches to clearly communicate branding, cultural and scientific ideas through the medium, how to promote specific distinct social behaviors in users, and how to connect immersive experiences to online social networks.

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