Background

We are all social creatures. We connect over social platforms to share our social lives and catch up on the lives of others, yet we forget about socialising in real life. Hence, it seems as if social media is responsible for our being less sociable. But what if we can turn this around? What if we can use social media to make people more sociable?

Solution

We created a series of very social, social events. Experiments powered by Facebook and Radio Frequency Identification technology (RFID) built into an ecosystem of hardware, software and social.

How it Worked

Guests were given Facebook-enabled RFID bracelets with randomly pre-assigned cocktail ingredients i.e. vodka, grapefruit, lime, soda, elderflower, lemon, etc. To get cocktails, guests had to mingle to find the “ingredients” they needed, which they then had to “mix” by scanning their bracelets together at our bartender’s iPad (mixing) station.

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