I was recently hired to shoot a TV commercial for Pride In Purity International, a non-profit organization near Las Vegas, Nevada. All footage was shot using Magic Lantern Raw on the 5D Mark III. I had performed quite a number of tests prior to this project, so I felt comfortable enough with the stability to give it a go on a real production.

I flew out to Las Vegas from my home state of Florida for this 2 day shoot. Florida weather is hot.. Vegas weather is hotter. The entire shoot was done with the temperature hovering around 115°F, so trying to keep the camera from overheating was a challenge. This had nothing to do with shooting raw however since I had previously shot in 90° plus temperature for full days without ever overheating... I guess 115°F was pushing it.

The latitude gained shooting raw made grading the footage a pleasure. Compared to typical DSLR footage, being able to retrieve so much detail from the highlights was a treat given the sunny conditions we were faced with. I probably ended up with over 200 GB of footage however, but that's the price of shooting raw. The images when shooting raw are so much more detailed then H.264. That combined with the richness of the colors really makes you feel you are working with a completely new camera.

For those that feel this is just a hack not suited for professional work, I disagree. I had no more issues during the 2 day shoot than on any previous jobs. I'm also thrilled to get this type of quality in such a small form factor since I prefer to work as lean as possible. Oh... did I mention that the camera takes halfway decent photos as well?

Camera: 5D Mark III
Lenses Used: Canon 100mm f/2.8L, Tokina 11-16mm, Sigma 50mm 1.4, Rokinon 85mm 1.4
Magic Lantern Raw Settings: 1920 x 1080 @ 24, 30, and 60 fps.
Audio was recorded separately using a Rode NTG-3 mic on a boom and running through a Sound Devices field mixer into a Sony PCM-M10 recorder.
Audio mix was done in Audition CS6.
Lighting was mostly natural with 1x1 LEDs and reflectors for fill.
Edited and color grade in Premiere Pro CS6 and Colorista II.
Music track licensed from Premiumbeat.com

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