In 10 years as a news camera operator, not much has truly shocked me or provided such an awakening.

In this interview, the farmer describes how he and many others in his region are struggling to make ends meet thanks to the low cost of fruit "at the gate" compared to the massive mark up at the retail end of the chain.

He also discusses the price of fuel and how people aren't necessarily getting "cheap fuel" through shopping docket schemes driven by the same retail giants.

Certainly a lot to think about and consider if it's really worth supporting such ruthless businesses when you can find (often times) cheaper and better produce in privately run operations.

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