Working with the actors and stage play originally directed by Patrick Short, we produced, directed, and edited "Dusk," one of five skits in Metro's smart-consumer campaign directed at teens.
Every day, the typical American is exposed to more than 3,000 advertising messages. The "I Just Don’t Buy That!" videos use parody and comedy to teach middle schoolers the value of consuming less, ways to resist pressure to buy unnecessary things and options to reduce the amount of trash they create. Originally a live assembly show performed for middle schools, Metro asked us to bring them to the little screen.
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