French video game giant Ubisoft has one of the most successful titles running with its Splinter Cell series, and the expectations for the latest release, Splinter Cell: Blacklist, have been the highest yet. To launch larger-than-life at their E3 press conference, Ubisoft recruited the creative army of Leviathan to create an immersive game trailer that not only spanned the Los Angeles Theatre’s giant screen and LED panels, but also extended to project across the entire ornate proscenium and surrounding surfaces.

The design and narrative were crafted around the high-tech visuals and overwhelming sense of chaos instilled by the story’s terrorists; the effect of which was heightened all the more by physical magnitude and Waveplant’s jarring sound design.

Credits:

Client: Ubisoft

Marketing Creative Director: Jason Wozencroft
Brand Manager: Thomas Leroux Hugon
Product Manager: Danielle Engels
International Brand Manager: Yannick Spagna

Production Company: Leviathan

CD/3D/2D: Nathan Davies
Editor: Andrew Maggio
Lead Compositor: Chris Beers
2D/Composite: David Brodeur
2D/Composite: Kyle Shoup
2D/Composite: Aaron Edwards
2D/3D/Composite: Chris Russo
2D/3D: Katrina Nelken
Lead Engineer: Adam Berg
Producer: Lauren Shawe

EP: Chad Hutson
ECD: Jason White
Chief Scientist: Matt Daly

Sound Designer/Engineer: Joel Corelitz, Waveplant
waveplantstudios.com/

Case Study Edit: Andrew Maggio, Paul Caddick

lvthn.com/

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