Organic design is a philosophy of design that respects the users is influence by nature, recognizes the process of evolution and is holistic in its approach. This panel of architects and designers talks about what is required to practice organic design and the importance of energy conservation, natural materials and renewable resources in modern buildings.

The panelists include Usman Haque, CEO of Connected Environments Ltd. and founder of Pachube.com, Rachel Armstrong, TED Global Fellow and Teaching Fellow at the Bartlett School of Architecture, and Matthias Hollwich, Architect and founder of HWKN.

This session opens with an introduction to the Amsterdam to Antwerp Challenge for new business ideas. The panel discussion starts at about the 5 minute mark.

PICNIC '09 - Amsterdam
September 23-25, 2009

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