MIMA Summit 2009--The interactive marketing landscape is constantly changing, and so too are the ways that people use it for advertising. In this session well go behind the scenes and talk about the state of display advertising today and why its not the root of all evil that some people say it is. Topics will include:
Behavioral targeting
Creative strategies (banner strategies, sizes, rich media) Impression spillage
Direct versus network buys
SEO for banners
The Cookie Revolt