The tablet advertising landscape is rife with potential, which is why VivaKi’s Pool team, along with 26 advertisers and publishers, spent 14 months with 20 million consumers (nearly one-third of all tablet users) to find the best ways to advertise on this emerging platform. In the process, the team studied 130 tablet ad executions and conducted an amount of unprecedented research in the space. This webinar will highlight the tablet findings uncovered during the Pool’s qualitative, quantitative and field trial phrases, identify the ad models that work best on tablets, and cover best practices for creative and media teams.

Key takeaways from the webinar will include researching illustrating:

-If users engage, tablet ads work even better
-People enjoy and use interactive options
-Options create opportunities for advertisers

Moderator:
Michael Becker, Strategic Advisor, North American Board of Directors, Mobile Marketing Association

Speakers:
Helen Katz, SVP, Research Director, Starcom MediaVest Group
Beth Doyle, VP, Innovations, VivaKi

Live Webinar Date: August 8, 2013

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