Rand's in Jolly Ol' England this week, so I decided to share a preview from our upcoming DVD Training Series, "Tips, Tricks & Tactics: Volume 1," coming out in November.

We filmed this series during our recent seminar in Seattle and the response was amazing. One of the most popular sessions was Conductor CEO, Seth Besmertnik's, presentation on "How to Win SEO Budget and Influence Your CMO." In this week's Whiteboard Friday you'll get a sneak peek at part of Seth's presentation (one of 17 presentations on the DVD series) where he'll show you how to quantify the actual business value of SEO in a way that will get serious attention from executives and clients alike. Watch as Seth explains his surefire way to strike fear in the hearts of your C-suite, maintain motivation in pursuing an SEO strategy, and generate reports like a mad-man.

Keep in mind, this is just seven minutes of his 30-minute session, so it's really just a small taste of what Seth has to teach.

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