The man with the answer – Guru Jafforidza
When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided to start a quest for a sponsor who will help him spread his new philosophy. He started with a blog, a Facebook profile, a YouTube channel, and frequently he walked throughout the city spreading his philosophy among the people. When he became the talk of the town, Jaffo biscuits jumped in as “the official sponsor of Guru Ridza” who then changed his name to Jafforidza. To spread his “Why not” philosophy, he received a music video, a new bathrobe, and a website.
Agency: Leo Burnett Belgrade
Client: Jaffa / Jaffolitanke
Awards: Epica Awards - Bronze, Golden Drum Festival - Golden Watch, Fabulous Awards - Fab Award & Fabulous Award
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