If life’s dear to you – don’t let the deer fail! Jelen Beer Sobriety Test App
When drunk, one’s hands precision and reaction time lessen, and one cannot drive straight and stay on the road. We created a mobile app for Jelen Beer, which tests your sobriety by testing your ability to keep the deer (Jelen beer’s famous logo) on the winding road for 25 seconds. If you fail to pass the sobriety test, your mobile’s GPS will automatically find all available taxi companies near you and call a taxi to take you home safely
Agency: Leo Burnett Belgrade
Brand: Jelen Beer, Apatinska Pivara Apatin a Molson Coors Company
Awards: FORFEST Montenegro 2012 - First Prize in Banners, Offsite Advertising, Interactive Tools Digital, mobile applications
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