eMetrics DC: Alex Langshur and Jim Sterne Opening Remarks (October 20, 2009)

We started out counting hits just to prove that our website was being seen. then we started measuring more closely in order to make our websites better. It turns out that web data can be far more valuable. Jim Sterne walks us through the stages of using web intelligence to get to know our customers better, optimize our marketing and finally to improve the business as a whole. The analysis is now about what customers want, how they respond, and what they will buy. Marketing analysts can now deliver actionable insights that lead to higher profits, lower costs and improved customer satisfaction. This year, marketing gets down to business.