eMetrics: Leveraging Customer Data for the Customer Instead of About the Customer

eMetrics DC: Theresa Kushner, Director, Customer Intelligence, Cisco

Cisco Systems has been at the center of the Internet since its inception and has been relentlessly customer focused from the start. Theresa has been at the center of Cisco's data collection, integration, and capitalization for the past four years. Having learned indispensable lessons as director of Marketing Data at IBM and the author of "Managing Your Business Data: From Chaos to Confidence," Theresa brings a unique perspective to managing the amalgamation of more data than imaginable. Her holistic customer view takes advantage of the best from datawarehousing, customer behavioral analysis and predictive modeling. Come learn where Cisco has been and where they are going.