BlogWell: How Big Brands Use Social Media is an amazing series of events presented by SocialMedia.org that features 8 great case studies in corporate social media. To learn more, visit socialmedia.org/blogwell/.
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SocialMedia.org CEO Andy Sernovitz and General Manager Kurt Vanderah introduce BlogWell in Chicago

BlogWell Chicago featured social media case studies from SocialMedia.org member companies, including Honda, Grainger, Humana, U.S. Bank, Sonic Drive-In, American Eagle Ourfitters, McCormick, and Moen.
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Below is live coverage of the introduction from Amy Hall of SocialChorus:

— This is the fourth BlogWell in Chicago, and it’s a packed house.

— Kurt says, “We want you to tweet and blog and share.” The audience is encouraged to keep laptops, cell phones and tablets out. Let’s make the world jealous!

— Pete from Lead Sponsor Jive gives a brief welcome and turns the microphone back over to Kurt, who thanks the rest of the amazing sponsors.

— Getting started, a brief introduction of SocialMedia.org, which is “the community for social media leaders at the world’s greatest brands.” It’s real time, real people and real conversations, says Kurt.

— From December 9-11, SocialMedia.org will be hosting a brands-only summit in Orlando, which will be for the heads of great brands and will be invite-only. Details will be available online at the end of the day. Good reason to become a member of SocialMedia.org!

— Today is going to move fast, so two case studies will be happening simultaneously. Plus, there will be an ethics briefing and, of course, a short break. Check out the agenda to find out if you’re on the second floor or the ninth floor (which also features a great view of Lake Michigan).

— Make sure to be here for the ethics briefing because there will be some discussion and pointers on the latest FTC updates. Anything you might miss will be available on the live blogs after the event, with videos and more being posted in the upcoming weeks.

— CEO of SocialMedia.org Andy Sernovitz takes the stage to talk about why we’re here.

— Running social media at a large company is scary, he says. It’s more than another MarComm or customer service tactic – it’s something that causes a positive change. Companies become nicer the more they engage with their audience, but it does require responsibility.

— Andy has three main rules: 1) I will listen and advocate. 2) I will support my company by teaching them how to do this the right way. 3) I will be a steward of the medium. Social media is not ours at all – it’s a privilege and opportunity to be part of a global discussion.

– Time to head to the first sessions of the day. Enjoy!

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