Client: Stella Artois
Agency: Stink Digital
Stink Digital approached Mainframe to partner up on one of Stella Artois' most ambitious piece of digital marketing to date.
Mainframe created an elaborate photo real bank vault which could be opened with a unique code from Stella Artois packs. On finding the Stella Chalice users could personalise it with an engraved message and have it delivered to their door.
Product sampling was required on a near nightly basis throughout the project.
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