The Pusateri Value Ladder
Presented by Leo Pusateri, President & Founder Pusateri Consulting & Training
What is the Pusateri Value Ladder?
How do you currently answer these questions:
Who are you? Background
What do you do? Unique Value Proposition
Why do you do what you do? Business Beliefs
How do you do what you do? Process
Who have you done it for? Client Successes
What makes you different? Differentiation
Why should I do business with you? Real Value
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