When the German Premium shoe brand sent me some of their fantastic product, I was instantly impressed with the attention to detail. The shoes are chic to look at, and fantastically made. If you add to this the incredibly well thought out boxes that double as a display case it dawned on me that these are shoes to be enjoyed of works of art - so what would happen if they were displayed in an Art Gallery?
To test this, I displayed them in the Sydney Salerno Gallery, and the shoes hadn't been on display for long before an art loving customer was captivated by the shoes. She had gone into the gallery to look at paintings, but the shoes were the thing that drew her attention. And this is NOT a stunt, this is all genuine!
A big thanks to the Salerno Gallery and VOR.
Music: Silence Await by CDR.
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