The Museum of Modern Art needed to bring their brand to life in motion. They produce dozens of short-form promotional videos each year and were looking for a modular, branded solution that could be updated with new content to match the exhibition cycle. The full package reels are 30 minutes long and play on in-flight entertainment channels and on-screen in the museum.

Client: MoMA
Studio: Gretel
Exectuive Creative Director: Greg Hahn
Creative Director: Ryan Moore
Producer: Ryan McLaughlin
Design: Ryan Moore, Dylan Mulvaney
Animation: Joe Russ, Irene Park

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