More Big Finds fashion goodness from Winners via John St. and Holiday Films’ director Margo Weathers. Savvy shoppers like nothing more than discovering a truly big find (big find = must have item + incredible discounted price) and the playfully oversized items are the perfect visual device to drive the point home. How has this campaign evolved from the previous Big Finds? “Last time we used a giant puppy analogy when working on the actor’s reactions” says Weathers. “This time the camera moved all over the place, including hitching a ride on one of the giant flying accessories - I guess you could say that we also gave that personality to the camera this time”. In the usually conservative retail fashion market, this campaign is a delightful standout.
Name: More In Store
Agency: John St.
Creative Director: Stephen Jurisic
Creative Director: Angus Tucker
Art Directer: Hannah Smit
Writer: Keri Zierler
Producer: Dale Giffen
Account Director: Rena Bast
Account Executive: Kylie Pinder
Account Coordinator: Caitlin Elliot
Production Company: Holiday Films
Exec Producer: Josefina Nadurata
Exec Producer: Derek Sewell
Director: Margo Weathers
DP: David Morrison
Producer: Marilyn Kastelic
Executive Producer: Stephanie Hickman
Editor: Melanie Hider
Casting: Shasta Lutz
Music: Grayson Matthews
Colourist: Eric Whipp
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